MetLife
1095 Avenue of the Americas Branding

Designed visual branding story for MetLife's new building at 1095 Avenue of the Americas to enhance associates work experience at the new facility. The idea was for the story to "scream MetLife" as you walked off the elevators. The design system balances MetLife's brand icons: Snoopy, the MetLife Blimp, Historical/Archival references, along with their most recent international presence.

In collaboration with another fellow designer, I was responsible for concepting, design execution and art directing the MetLife blimp photoshoot. My photography from the shoot had also been incorporated into the installations and hanging wall art around the building.

Creative Team: Allison Chess, Jeremy Stevens, Studio 210.